Meet the user in context
The workflow begins with text from an existing task instead of an empty conversation.
↳ Desktop writing workflow← Selected work
AI product & development / 2026
PhrasePoP
A focused desktop interaction for rewriting without turning every task into a chat.
My role
Product design & development
The scope
Desktop UX · Writing · Local/cloud AI
Project status
Released Windows app
The project, at a glance
- The challenge
- Writing happens across applications. Assistance needs to be close to the text someone is already editing.
- My contribution
- I designed and built a desktop flow from selected text to a proposed revision, with tone controls and a reviewable result.
- What came out of it
- A released Windows utility with a focused interface and configurable AI providers.
Applied AI / PhrasePoPKeep your meaning.
Keep your meaning.
Find the right words.
01Select text02Choose the tone03Review the result
Original application · Sample text and mocked response
PhrasePoPApp interface · demo data
01 / The question behind the work
What if writing assistance came to the text, wherever you were working?
The context
Writing is distributed across documents, email and other applications. Switching context introduces an extra step into a small task.
The product decision
Begin with selected text, expose a tone choice and keep the suggested result available for review.
My contribution
Product design and desktop development using React, Tauri and Rust, with local and cloud AI provider support.
02 / Design decisionsThe thinking
The thinking
in the details.
Specific choices, connected to the work you can see.
Separate input from suggestion
Distinct input and output areas make it possible to inspect the transformation before using the result.
↳ Original app interfaceOffer a deliberate direction
A tone selector makes the intent of the rewrite explicit. Provider settings give the model layer a separate place.
↳ Tone & model controlsIntent
Make the requested change explicit.
Review
Keep source text and output separate.
Portability
Support local and cloud model choices.
03 / Connecting the experience
Selection to suggestion, with a person in control.
Select a stage to explore its purpose.
The moment
Start with text from the current application.
The design intention
Retain the original context.
Explanatory product flow. The app screenshot uses synthetic sample text and a mocked response.
04 / Inside the experienceThe details.
The details.
With a purpose.
Selected views, framed to explain the work. Complete original artifacts are available in the source collection below.
Meaning in, a considered response out
Original text and the proposed rewrite remain visible together. The original app capture uses sample text and a mocked response.
Original presentation boards1 source artifacts +
The complete originals behind this case study. Open a board to inspect the source presentation.
05 / What this work brings togetherPhrasePoP
PhrasePoP
in perspective.
The result
A released Windows utility with a focused writing interface and configurable AI providers.
A question for the next iteration
Can people tell what changed and choose whether to use the result without losing their original meaning?
Sources & presentation notes +
This screenshot renders the original public app components and styles with demo data. It is not evidence of a live AI response. Public release v1.1.22 was verified during the portfolio review.
The journey diagrams and editorial explanations were prepared for this portfolio from the available project evidence. They are not additional historical research or measured outcomes.
Keep exploring / Next project
An AI-assisted dream journal and its product ecosystem.